THE BLOG
06 Oct, 08
- Why no advertising models for ele...

We’re all intimately familiar with email and web page advertisements. Why haven’t businesses tried to advertise via electronic calendars? Time-based events such as specials, promotions, appointments and the like are particularly amenable to delivery and viewing in an electronic calendar. Without doubt the sanctity of people’s calendar information must be preserved so that there can [...]
18 Sep, 08
- Delivering messages to a decision...

I like receiving meeting requests in my Outlook instead of a regular email that says something like: “how about we meet 2pm Friday at Trolls Restaurant”.
With the regular email I open it, switch to my calendar, check Friday, make a new event, switch back to the email, copy the relevant info, switch back to the [...]
11 Sep, 08
- The problems with email marketing

Are we reaching saturation point with email as a medium? Spam filters, ISP controls, image blocking are examples of barriers to deliverability. And what about the sheer volume of emails many of us receive on a daily basis? In my working day if I leave the office a 1 hour meeting by the time I [...]

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